Microsoft's latest Xbox merchandising deal means at least you can sit on an IKEA cushion while you wait for your PlayStation 5 to boot.
IKEA has announced YXSTABY, a nine-piece collection of items aimed at the XBOX completist who has to have every possible piece of merchandise associated with their beloved game console. Need a stool? How about one modeled on a controller's thumbstick? A cushion? There's a D-pad to throw on the sofa.
And a tariff refund for Xbox customers? Ah, well, the IKEA deal only goes so far…
IKEA has long had a reputation for being that place where relationships go to die, thanks in part to the occasionally labyrinthine layout of its store. Xbox has, under the leadership of Asha Sharma, acquired a similar rep as far as staffers and game studios are concerned. Thousands of workers were laid off in recent months as Sharma "reset the business" to improve the platform's standing in a market dominated by rivals.
In the UK, IKEA charges £12 for a cushion or platter, and up to £115 for a side table on wheels. The Reg suspects Xbox branded stuff will be a little pricier but considerably less than an Xbox itself.
Microsoft Store shows the comparatively weedy Xbox Series S retailing for £429.99, while the beefier Series X goes for £669.99. When launched in 2020, the Series S cost £249. "Unfortunately," wrote Microsoft, "console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027."
It is far from alone. Price rises have become a way of life in the tech industry in recent months as demand for memory outstripped supply.
A green pedestal stool, lounge chair and other furnishings from IKEA's new Xbox-themed YXSTABY collection.
This is not the first gaming-related wares that IKEA has sold. The BRÄNNBOLL collection predates the Xbox collaboration and features "everything to improve your gaming adventures, from a rug that helps you hit the enemies, not the table, to gaming bolsters that boost your comfort and play."
The YXSTABY range was unveiled at Gamescom this month, but eager buyers have a little longer to wait for that Xbox-inspired stool. The range will be in stores and available online from October 1. ®
